Friday the 13th
(2009)
Director: Marcus Nispel
Release Date: February 13th 2009
Tagline: Welcome to Crystal Lake
Starring: Jared Padolecki, Danielle Panabaker, Amanda Righetti,
Travis Van Winkle
Distributor: Warner Brothers of New Line Cinema in North
America. Paramount distributed in most other territories.
Word of Mouth
Friday the 13th is a remake; therefore there was a lot of buzz created and expectations to be reached. In the teaser trailer the producers name is shown, and that is from the director of Texas Chainsaw Massacre as a result people will be attracted to the movie if they liked similar movies or the well known producer, Michael Bay.
TV/Press
The first TV spot, January 11th 2009, for the movie was a 40 second trailer, which revealed the title of the movie, and the distributors. The voice over tells the story of Jason, “His name was Jason, and today is his birthday” an important line from the movie. (http://www.trailerspy.com/)
Online/Mobile
There is an official website for the movie which gives information about:
The DVD, cast, downloads, photos, videos, Ecards, soundtrack and official shop. http://www.fridaythe13thmovie.com/
Complementary Media
The film was met with primarily negative reviews, with an average of 4.2 out of 10, however on the opening weekend it still managed to earn $42 million. However some reviews complemented the film, Alonso Duralde wrote, “the film should please slasher fans”. There were also blogs for the movie, for example www.scabbyhorror.blogspot.com that has behind the scenes footage and votes and discussions about the movie.
Poster
Trailers
There were five different trailers for the movie. The trailers include classic conventions of a horror movie, including scenes from the movie, which leave you on the edge of your seat. Jason’s hockey mask is shown a number of times as well as the sign for camp Crystal Lake, where the terrifying bloody action takes place. The first trailer to be shown was during the 2008 scream awards. The teaser trailer also has a voice over, which reveals the story of Jason “His name was Jason and today is his birthday”.
Editorial Content
The film was criticized for its continuity errors a number of times, which would only be noticed if the film was watched repeatedly. Another criticism was for the crew and equipment being visible in a few shots. There were also plot holes, for example Jason being able to control the electricity around the camp even though it’s been abandoned for a number of years.
Merchandising
There is a huge amount of websites selling the now well-known Hockey masks, and the sales of these were huge after the movie was released. Also Jason toy figures, t-shirts, posters, as well as the DVD, which has an extended and more terrifying version.
Premieres
New Line Cinema organized the Los Angeles premiere for Friday the 13th, it took place on Monday February 9th at the Grauman’s Chinese Theatre, which was appropriately decorated with a black carpet instead of red for the stars to walk down.
Preview Screenings
The first preview screening was at the 2008 Scream Awards, and Kansas City Horror Club hosted the only complete screening of the movie on Monday February 9th.
Bibliography
http://www.scabbyhorror.blogspot.com/
http://www.fridaythe13thmovie.com/
http://www.worstpreviews.com/media.php?id=158&image=1&place=posters&place2=poster
http://www.imdb.com/title/tt0758746/
http://www.fridaythe13thfilms.com/site/merch.html
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